200% increase in throughput for SMS gateway without hardware augmentation

The Challenge

A large financial institution ran one SMS gateway to serve every division, banking, insurance, and stock trading alike. At peak, it needed to process more than a million messages in a single 6-hour window. Instead of hitting its 30-second delivery target, messages were taking up to 5 minutes, a delay long enough to compromise OTPs, fraud alerts, and trading notifications across the business.

SMS Gateway Platform Multi-Vendor Messaging Shared Infrastructure

Approach

Avekshaa audited the full messaging pipeline using its P-A-S-S™ platform — from system configuration and load patterns down to how the central messaging component queried the database, distributed load across SMS vendors, and handled vendor connections. The audit traced the delay to unoptimized data retrieval, which was driving excessive database load and cascading into delivery delays throughout the pipeline.

Results

200%

Increase in SMS throughput, zero new hardware

80%+

Reduction in database load

1M+

Messages processed per 6-hour window

5min→30s

Delivery time restored to target

Why Avekshaa?

Application Performance Engineering

Observability

Application Migration Assurance - Hassle free Migration

Digital Transformation with Superior Customer Experience

Production Performance Troubleshooting / Tuning

Site Reliability Engineering

Cloud Engineering

Independent Testing and Quality Assurance

Application Performance Management

Digital Experience Monitoring

200% increase in throughput for SMS gateway without hardware augmentation

The Challenge

Approach

Results

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